As parents of two young boys, Caleb Hall and his wife, Sophie, have done their fair share of last-minute nappy runs.
But the frustration of running out of baby essentials just when you need them sparked a business idea that is now taking off. Happy NappyZ is an online subscription service that allows parents to order disposable nappies and wipes and have them delivered straight to their door every 2, 3 or 4 weeks.
“We know for many parents, finding time to do ‘the nappy run’ can be difficult at the best of times,” Caleb explains.
“During that time of early childhood there are many plates spinning and lack of sleep is apparent. We realised we needed to have an online store that with one click allowed parents to get all they need, and change whatever is necessary, right from the comfort of their own home. Customers are literally buying time and peace of mind.”
The new Tauranga-based business is a far cry from Caleb’s former life as a professional rugby player. “I’ve been in the Bay of Plenty Steamers and Chiefs system. It was quite a transition moving into e-commerce with baby goods from there.”
Caleb says the idea of helping other families and young children holds huge appeal and the couple were keen to own an online business. Tauranga is well set up as a distribution hub, and the family love living here so launching Happy Nappyz in the Bay was an easy decision.
“I love that every day, we can ease the burden of New Zealand parents while also providing a lifestyle that my family and I enjoy.
“We have had a number of customers express to us the value they have received by joining our service and then allowing their goods to turn up exactly when they need it. No more midnight nappy runs or supermarket tantrums.”
Developing brand awareness and educating potential customers on how easy and customer-friendly their service is, have been the key challenges so far.
“We really want to develop our business to the point we can expand out into different industries and become New Zealand’s preferred supplier of subscription products and services.”
Caleb’s best advice to other small business owners is to become self-aware.
“Once you understand what you are good at and enjoy, strategically find employees and partners who can complement your business in other ways.”