Angela Maritz has a bold vision: “Providing art work to people all over the world – artwork that has a function more than just the main element of design or decoration. It is an object that enriches your living and work spaces for years to come.”
Two years ago Angela made the transformational decision to give up her part time administration role to concentrate full time on building her business and make this vision come true. She is based in Tauranga where she lives with her husband and son.
Angela’s motivation for making the leap was the success she was experiencing whilst working on her art business part time. “I realised that in order to grow my business I had to become a full time artist.”
She is thriving in this environment. “I love that I am able to do what I love, and that’s creating art – as well as being in charge of my own future!”
Angela is clear about her target market. “My ideal client is typically a professional person between the ages of 35 – 65 years old who has an appreciation for original artwork and values living and working in well-designed and decorated spaces, “ she says. “My work is more than just a picture on the wall, it will remind you of somewhere you have been or something you have felt.”
Angela is making steady progress in making her work known, not just locally but overseas. “I am represented by galleries in New Zealand, UK, Australia and the USA,” she says. “I have had a limited range of my work published through Canadian Art Prints and distributed worldwide.”
What constitutes success for Angela? “For me success comes in the form of appreciative email feedback or seeing the joy on someone’s face when they have resonated with an artwork,” she says. “Clients have highlighted my use of colour, loose brushstrokes, sense of movement and the obvious joy behind their application.”
Angela aims to build on this hard earned profile in the future in order to enable her to market her work directly to her ideal clientele.
Her biggest challenge in running her own business has been the isolation of working alone. She has advice on strategies to mitigate this – in particular, she advises: “It is really important to join groups where you can find like-minded people.”
But for all the potential challenges she encourages anyone considering starting a small business to step out courageously. “Take control of your future, feel the fear and do it anyway!” she urges.
If you are looking for art inspiration for your home or office and would like to know more about Angela’s work you can find out more online.